![Kids smiling Kids smiling](/content/dam/cp-sites/oral-care/hello/en-gb/categories/kids-category-header-en-gb.jpg)
say hello to kids toothpaste that tastes so delish they’ll rush to brush.
![kids products kids products](/content/dam/cp-sites/oral-care/hello/en-gb/categories/kids-products-01.jpg)
let kids go at their own paste.
say goodbye to brush time fighting with a kids toothpaste that tastes awesome and works brilliantly. our naturally friendly™ kids paste helps brush away plaque, polish and brighten, tastes awesome, and does away with brush time negotiations once and for all.