hello® goodbye plaque, hello whitening fluoride free toothpaste

the goods in natural peppermint flavour with tea tree and coconut oil.

  • whitens* teeth
  • removes plaque
  • controls tartar
  • mind-blowing freshness
  • fluoride free
  • and bonus, it's vegan
bpa-free, no phthalates


leaping bunny certified

* whitens by removing surface stains

hello rock star

say hello to a naturally friendly™ whitening fluoride free and sls free toothpaste that tastes awesome and works brilliantly. with regular brushing, this paste helps to remove plaque and surface stains, shows tartar who’s boss, and naturally whitens* with friendly minerals. this gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint and tea tree oil to help tame bad breath, and coconut oil, for extra friendliness.

hello goodbye plaque, hello whitening toothpaste is vegan, and contains no artificial sweeteners, no artificial flavours, no colourants and no peroxide. like all of our pastes, we use bpa-free tubes, recyclable cartons and bonus, hello is leaping bunny certified.

*whitens by removing surface stains.

ingredients: sorbitol, aqua, hydrated silica, glycerin, erythritol, xylitol, calcium carbonate, xanthan gum, aroma, potassium sorbate, sodium cocoyl glutamate, zinc citrate, cocamidopropyl betaine, cocos nucifera oil, rebaudioside A, melaleuca alternifolia leaf oil, limonene.

apply to your fave bristles and brush like a boss. look in the mirror, smile and take a selfie. #brushhappy

• brush teeth thoroughly at least twice a day or as directed by your dental professional.

• do not swallow.

• rinse with a small amount of water. smile often.

• not recommended for children 6 years or less.

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