hello® epic whitening* activated charcoal fluoride toothpaste

black, white, and friendly all over. made with fresh mint and coconut oil.

  • noticeably whiter teeth
  • helps prevent cavities
  • safe for enamel
  • mind-blowing freshness
  • with fluoride
  • and bonus, it's vegan
bpa-free, no phthalates


leaping bunny certified

* whitens by removing surface stains

hello superstar 

welcome to the dark side of the tube. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste, but we’re serious about how awesome it is to brush with our epic whitening* activated charcoal toothpaste.

this awesome toothpaste contains activated charcoal made from sustainable bamboo and just might rock your world. the formula whitens* your teeth and freshens your breath like nobody's business. this charcoal paste contains fluoride which helps to prevent cavities and remineralise enamel. and don’t worry, our charcoal toothpastes have been specifically formulated to be gentle enough for daily use.

hello charcoal teeth whitening toothpaste is vegan and contains no peroxide,  no artificial sweeteners, no artificial flavours and no colourants. like all of our pastes, we use bpa-free tubes, recyclable cartons and bonus, hello is leaping bunny certified.

for maximum friendliness, use every time you brush. please spit responsibly, keep your sink clean and your smile perfect for the next selfie for the ‘gram. #brushhappy

*whitens by removing surface stains

ingredients: sorbitol, aqua, hydrated silica, glycerin, xylitol, charcoal powder, sodium monofluorophosphate, aroma, xanthan gum, sodium cocoyl glutamate, cocamidopropyl betaine, cocos nucifera oil, rebaudioside A, limonene. 

Contains: sodium monofluorophosphate (1450 ppm F-)

apply to your fave bristles and brush like a boss. look in the mirror, smile and take a selfie. #brushhappy

• brush teeth thoroughly at least twice a day or as directed by your dental professional. 

• do not swallow. 

• rinse with a small amount of water. smile often. 

• not recommended for children 6 years or less.

• the paste is black and can be a little messy. please spit responsibly, and clean sink after use.


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