hello® epic whitening* activated charcoal fluoride toothpaste

hello superstar 

welcome to the dark side of the tube. a friendly force of nature. ok, we’ll stop. we’ve got a million puns about black toothpaste, but we’re serious about how awesome it is to brush with our epic whitening* activated charcoal toothpaste.

this awesome toothpaste contains activated charcoal made from sustainable bamboo and just might rock your world. the formula whitens* your teeth and freshens your breath like nobody's business. this charcoal paste contains fluoride which helps to prevent cavities and remineralise enamel. and don’t worry, our charcoal toothpastes have been specifically formulated to be gentle enough for daily use.

hello charcoal teeth whitening toothpaste is vegan and contains no peroxide,  no artificial sweeteners, no artificial flavours and no colourants. like all of our pastes, we use bpa-free tubes, recyclable cartons and bonus, hello is leaping bunny certified.

for maximum friendliness, use every time you brush. please spit responsibly, keep your sink clean and your smile perfect for the next selfie for the ‘gram. #brushhappy

*whitens by removing surface stains