hell(o) yeah,

we’re naturally friendly


Naturally friendly

we think it's time personal care was, well, personal. relevant. beautiful. delicious. friendly. and as natural as we can make it.


Kid washing teeth
Smiling person - friendly

we’re on a mission to make the world a friendlier place, starting with your mouth. hello® is a new kind of naturally friendly oral care, using thoughtful ingredients so delicious you’ll rush to brush. for reals.

Hello taste buds

delicious, natural flavours that taste
awesome AF.

Hello Planet icon

thoughtful, responsibly sourced ingredients and materials, from sustainable bamboo and stevia to boxes made from recycled paper printed with soy-based ink.

Hello it works icon

our products work brilliantly, and without things like artificial sweeteners, colourants, or artificial flavours.

Hello love  icon

we love people, the planet, and design. that's why hello is pretty.

Hello people icon

we're a team of friendly people. always up for a chat and happy to say hello.

Hello smiles icon

we think products are a reflection of our values, and what we want to see in the world. and we want more happiness and more smiles.