hello® unicorn sparkle bubble gum fluoride toothpaste

dreams do come true.

  • for kids (and kids at heart!)
  • with fluoride
  • bubble gum natural flavour
  • prevents cavities + remineralises enamel
  • polishes + brightens
  • tastes magical
  • never tested on unicorns
  • and bonus, it's vegan
bpa-free, no phthalates


leaping bunny certified

hello unicorn lovers.

say hello to brush time magic. unicorn sparkle toothpaste tastes like rainbows and sunshine (aka bubble gum), and works brilliantly. it’s thoughtfully formulated to remineralise enamel, help prevent cavities and brush away plaque.

and bonus, it’s never tested on unicorns. #brushhappy


ingredients: aqua, sorbitol, hydrated silica, glycerin, xylitol, aroma,  xanthan gum, sodium fluoride, sodium cocoyl glutamate, cocamidopropyl betaine, rebaudioside A, citral, limonene, CI 77163.

Contains: sodium fluoride (1450 ppm F-)

apply to your fave bristles, or get mum and dad to help you, and brush like a superhero. look in the mirror, smile and say “unicorns”. #brushhappy. 

• brush teeth thoroughly at least twice a day or as directed by your dental professional.

• do not swallow.

• rinse with a small amount of water. smile often.

• contains 1450 ppm of fluoride. this level of fluoride can be used by kids 3+ with a pea sized amount and with adult supervision whilst brushing.  otherwise, we recommend brushing with this magical paste for independent brushers 7+.

• suitable for both kids and kids at heart (aka adults).

logo never tested unicorns