hello® naturally whitening*
fluoride toothpaste

made with farm grown mint, tea tree + coconut oil.

  • whitens naturally*
  • prevents cavities
  • remineralises enamel
  • mind-blowing freshness
  • with fluoride
  • and bonus, it's vegan
bpa-free, no phthalates


leaping bunny certified

* with natural whitening ingredients to remove surface stains

hello good looking 

say hello to a naturally friendly™ whitening paste that tastes awesome and works brilliantly. thoughtfully formulated with a calcium mineral blend that naturally whitens* teeth.  with farm grown super-peppy peppermint, tea tree oil to help tame bad breath, and coconut oil for extra friendliness. 

what do we mean by farm grown? is that just a trendy phrase we’re using to sound cool? well, our delish mint is grown by awesome north american farmers. our mint is too legit to quit. #brushhappy

*with natural whitening ingredients to remove surface stains


ingredients: sorbitol, aqua, hydrated silica, glycerin, xylitol, calcium carbonate, xanthan gum, aroma, sodium monofluorophosphate, sodium cocoyl glutamate, cocamidopropyl betaine, cocos nucifera oil, rebaudioside A, melaleuca alternifolia leaf oil, limonene. 

Contains: sodium monofluorophosphate (1450 ppm F-)

apply to your fave bristles and brush like a boss. look in the mirror, smile and take a selfie. #brushhappy

• brush teeth thoroughly at least twice a day or as directed by your dental professional. 

• do not swallow.   

• rinse with a small amount of water. smile often. 

• not recommended for children 6 years or less.


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